The Most Interesting Man in the World

I wasn't introduced to these commercials of The Most Interesting Man in the World until this weekend and I'm glad that I was. This is a good example to work with Laura Mulvey's article, Visual Pleasure and Narrative Cinema. In the clip, we see that the man--the most interesting man in the world-- is the focus of the situation. In the first few seconds, the man is lifting two women sitting in chairs with his bare hands. The women we see throughout the commercial seem to be attracted to this man even though he's doing things that aren't necessarily realistic. Throughout the commercial, the man has the focus and the power. The women are just smiling and enjoying what the man is doing. Even the man that is sitting with them at the end seems to admire the "most interesting man in the world."

Not only does this address classic Hollywood, but it also touches upon the idea of American ideology. For men, drinking Dos Equis beer will make you the most approachable and interesting. This is a kind of false consciousness that when one drinks beer, there is a lack of inhibitions which allow for people to do things they wouldn't normally do.