Tuesday, June 1, 2010
Another one of those beer commercials..
I have this thing with beer ads that just gets me every time. I will laugh at the commercial, knowing that it is being completely sexist while selling the product that people--their audience, which in this case is mostly men--will buy anyway. Is it really necessary to put a man's significant other--a woman, as it is in this commercial-- and to be completely heterosexual as well? Men will tend to watch these commercials and most likely agree with the message they portray: buy this beer, love this beer, and your woman will love you. It also demonstrates the lack of appreciation of the opposite sex. The man will automatically know why he loves his beer but will he instantly know why he loves the one he is with? Although this commercial is exaggerating actual situations, it says a lot about American society and how heterosexually inclined it can be. Not all men are straight. Not all men love beer.
So, again. Why do I laugh at this commercial? I guess it is a bit funny.. and possibly there is some truth in man's lack of ability in putting into words why he loves the one he is with.
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